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December 24, 1972

Today In History

Charles Atlas passes away in Long Beach, New York

Charles Atlas was the developer of a bodybuilding method and its associated exercise program that was best known for a landmark advertising campaign featuring Atlas's name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time. Atlas trained himself to develop his body from that of a "scrawny weakling", eventually becoming the most popular muscleman of his day. He took the name Charles Atlas after a friend told him that he resembled the statue of Atlas on top of a hotel in Coney Island and legally changed his name in 1922. He marketed his first body building course with health and fitness writer Dr. Frederick Tilney in November 1922. Tilney wrote the original course "Health & Strength by Charles Atlas," and the duo ran the company out of Tilney's home for the first six months. In 1929, Tilney sold his half of the business to advertising man Charles P. Roman and moved to Miami, Florida, where he operated a very successful health food business until his death in 1977. Charles Atlas Ltd. was founded in 1929 and, as of 2015, continues to market a fitness program for the "97-pound weakling". The company is now owned by Jeffrey C. Hogue.

Remember When

Palace of Fine Arts in San Francisco
LOS ANGELES LAKERS vs CELTICS NBA FINALS Game 7 - 1966
Julius Erving scores 35 points for the New York Nets in a victory over the Kentucky Colonels
Song of the Day
Neil Young - Comes A Time (Live at Farm Aid 1995)
Grateful Dead performs LIVE - Ripple
Explore America
NEW ORLEANS - for the music, the food, the arts, and the Cajun spice

Paul Newman Moments

In a scene from Butch Cassidy

From the Sting

With Redford in Butch Cassidy

With wife Joanne Woodward

In a scene from Butch Cassidy

From the Sting

With Redford in Butch Cassidy

With wife Joanne Woodward

TV Show of the Day
Lets make a Deal - Pilot in 1963 - This 37 minute pilot, produced on May 25, 1963 with Monty Hall led to the series becoming a regular scheduled program
“Let’s Make A Deal” hosted by Monte Hall debuted on NBC during the daytime last week. This show is one of the most innovative 30 minutes in television this year. Would be contestants dress up in colorful outfits to get Monte’s attention. He’ll offer them $ 50.in cash on the spot if they can produce from their handbags such items as a hardboiled egg, a picture of their elementary school gym teacher, a hair curler, etc… Once they get paid off, they are offered the chance to trade for a box or maybe what is behind door # 1,2, or 3. They might win a living room set, a trip to Hawaii, a washer dryer, or maybe a lonely smelly goat. From rags to riches and sometimes back, this show is fun, a little bizarre, and full of laughs. Find time to watch it !
Elvis Presley | Proud Mary
Vintage Baseball Footage from 1920's to 1960's
Interview of the Day
Audrey is interviewed after the 1963 production kickoff dinner of "My Fair Lady"
The Twist by the great Chubby Checker in 1960

CLASSIC AMERICAN IMAGES

Classic Sports Images

Collectible Editions

You have a choice of three versions of our collectible edition to select from. 52-pages, 100-pages (special oversized edition) and our 104-page version (hard cover). Enjoy your stroll down memory lane!



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