Bill Veeck – Baseballs Promotional Maverick

Bill Veeck – Baseballs Maverick As owner of the Indians, Browns and White Sox, Bill Veeck consistently broke attendance records with pennant-winning teams, outrageous door prizes, enthusiastic fan participation and ingenious promotional schemes. He introduced the concept of honoring fans, a midget player (Eddie Gaedel), Bat Day, Fireworks, exploding scoreboards and player names on backs of uniforms. While employed in various capacities by the Chicago Cubs, Bill Veeck Jr. was responsible for the planting of ivy on Wrigley Field's outfield wall in September 1937.